Holly Silva, the voice of wisdom for aspiring entrepreneurs, takes you through the critical steps of starting a successful business. Whether it's online or brick-and-mortar, product or service-based, Holly's strategic guidance covers everything from niche marketing to insurance needs. If you're a small business owner, Stay-at-Home parent, or someone with a passion for creating impact, this episode is packed with valuable takeaways to help you launch and grow your business with ease and efficiency.

✍️ Episode References

Holly Silva's Website
https://www.thatshollysilva.com

Paradigm VA
www.theparadigmva.com

Google
https://www.google.com

Apple
https://www.apple.com

Android
https://www.android.com

Wix
https://www.wix.com

Yelp
https://www.yelp.com

Google Business
https://www.google.com/business/

Google Keywords Tool
https://ads.google.com/home/tools/keyword-planner/


📋 Episode Chapters

(00:00) This episode focuses on the essential steps and requirements for starting a business
(02:20) The first step in market research is figuring out who your audience is
(03:53) Niching down is the idea of narrowing down your target audience
(05:26) I'm going to share with you the yellow car theory
(06:12) Your ideal customers and your referral base should be clear on what they want
(08:06) Industry trends and consumer preferences fuel innovation
(09:57) Product and service development can help minimize refunds or chargebacks
(12:49) If you have an online business, you've got to be online
(15:27) Put yourself in your own shoes and think about a time when you have a problem
(16:33) Your storefront and your online presence are part of your marketing and brand
(24:18) Online marketing and offline marketing are two different strategies
(30:25) You're going to want to protect your assets, including your business