Language Matters: The High Stakes of Cultural Competence in Global Business
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Language Matters: The High Stakes of Cultural Competence in Global Business
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About this listen
In this episode of Martin’s Mind™, Martin George dives deep into the high-stakes world of cultural competence and language services in global business. From last-minute political campaign translations to training celebrities like John Cena in Mandarin, Martin shares behind-the-scenes stories of navigating multilingual events and the importance of cultural understanding in international deals. Discover why language isn’t just a tool—it’s a game-changer in today’s global market. Tune in for a lively conversation packed with real-world insights!
LTC Language Solutions, with over 30 years of experience, is a leading full-service language provider, offering customized solutions across industries, from healthcare to hospitality. With services including language training, translation, and cultural consulting in over 200 languages, LTC helps businesses bridge communication gaps on a global scale.
https://ltclanguagesolutions.com/