In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.

Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.

We dive into:

• How Susan navigated identity, family pressure, and ambition

• The shift from traditional media to online video and influence

• Why transparency and accountability matter in beauty

• The reality of pitching, building, and scaling a brand

• The mindset that led to Naturium's $355M acquisition

• Motherhood, burnout, and choosing yourself

• Why women should “live in the cringe” and take up more space

• Her advice for aspiring founders and creators feeling stuck or scared to start

This episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.

Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.

KEY TOPICS AND TIMECODES

• Early Life & Family Values: 00:02:06 - 00:05:09
• Work Ethic & Parenting Philosophy: 00:05:09 - 00:07:12
• Education & Journalism Career: [00:07:51 - 00:11:16
• Digital Media & Beauty Industry Insights: 00:12:03 - 00:18:41
• Honest Content & Community Trust: 00:18:41 - 00:24:55
• Naturium: Launch & Growth Story: 00:26:02 - 00:42:30
• Brand Acquisition & Leadership: 00:42:57 - 00:47:42
• Accessible Skincare Philosophy: 00:48:13 - 00:51:24
• Founder Role Evolution: 00:51:45 - 00:55:27
• Success, Self-Care & Advice: 00:56:03

FOLLOW SUSAN

https://www.instagram.com/susanyara/

https://www.instagram.com/naturium/

https://www.instagram.com/mixedmakeup/

www.naturium.com

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.

Bryony shares her deeply personal story:

• Growing up with instability and anxiety

• Her life-changing accident which led her to Pilates

• Navigating burnout in her corporate years

• How Pilates became her anchor, and then her calling

• Building a digital wellness brand with global impact

• The discipline and mindset behind her success

• The truth about wellness, routine, and inner work

This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.

🎙️ Listen now on Ladies Who Launch — new episodes every week.

• Early Entrepreneurship & Independence [00:00:56]
• Family Influence & Work Ethic [00:03:15]
• Discovering Pilates & Turning Point [00:12:13]
• Building the Business from Scratch [00:19:01]
• Breakthrough Moment: January Challenge [00:24:39]
• Transition to the App Model [00:30:43]
• Brand, Community, and Team Building [00:34:26]
• Future Vision & Wellness Expansion [00:56:13]

FOLLOW BRYONY

https://www.instagram.com/bryonydeery/

https://www.instagram.com/beyondthemat.podcast/

https://www.instagram.com/pilatesbybryony/

https://www.pilatesbybryony.com/

podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

www.weareladieswholaunch.com

Hosted on Acast. See acast.com/privacy for more information.

You don’t need to be “techy” to thrive in the age of AI — you just need to know where to start.

In this empowering Launch Box episode of Ladies Who Launch, Rochelle Humes sits down with Chloe Watts, founder of ChloéDigital, to demystify AI and show how women can use it to save time, scale their businesses, and unlock creative freedom.

From coding MySpace pages at 15 to “vibe coding” — where women can build websites and apps just by typing — Chloe’s journey proves that technology is no longer a barrier. It’s a bridge.

They talk:

💡 How AI can streamline your business and reduce burnout

💻 The truth about “AI taking jobs” and why women should lean in

✨ The new wave of female founders using AI to create change

Whether you’re a creative, entrepreneur, or leader in corporate, this conversation will leave you feeling informed, inspired, and ready to build the future on your own terms.

FOLLOW CHLOE

https://www.instagram.com/chloeadelia/

https://www.instagram.com/chloedigital.ai/

www.chloedigital.com

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Chloe Digital’s Tech Journey

[00:00:12] – [00:02:59]

Founding the Business & Empowering Women

[00:05:01] – [00:07:26]

Adapting to AI and Changing Client Demands

[00:08:05] – [00:13:06]

AI Fears vs. Empowerment

[00:13:07] – [00:16:30]

Practical AI Tips for Entrepreneurs

[00:15:49] – [00:18:55]

Human Element in AI

[00:19:58] – [00:21:37]

Vibe Coding: AI for Website & App Creation

[00:21:46] – [00:25:14]

AI Success Stories & Streamlining Workflows

[00:28:05] – [00:29:55]

Actionable Takeaways

[00:38:57] – [00:46:49]

Resources

ChatGPT

Claude

Replit

Lovable

There's An AI For That

Gemini

Perplexity

Hosted on Acast. See acast.com/privacy for more information.