In this special episode, Labor Lounge Podcast goes LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.

https://eascarpenters.org/

https://cctmarketing.org/

https://brandgroupies.com/

00:00 – Opening welcome to the Labor Lounge LIVE session
01:26 – Cyndie introduces the hosts and Brand Groupies team
02:43 – Anthony promotes upcoming podcast guests and platforms
03:54 – Carey shares how Brand Groupies podcast began
05:25 – Lauren explains why podcasting is the new PR
06:31 – Cyndie describes how she met Brand Groupies and started the show
08:33 – Anthony talks about challenges and benefits of launching a podcast
09:53 – Lauren explains how Brand Groupies handles production for clients
11:07 – Carey emphasizes consistency and social media amplification
12:51 – Lauren reveals the “dirty little secret” of podcast guesting
14:09 – Cyndie and Anthony share what recording days are like
16:05 – Advice for anyone considering starting a podcast
17:35 – Brand Groupies’ success stories and podcast performance
18:49 – Audience Q&A: cost, ROI, and marketing benefits
25:23 – Closing discussion on using podcasts to grow your brand

In this episode, Anthony and Cyndie sit down with Rob Smith, Executive Director of the Eastern Atlantic States Carpenters Technical Centers. Rob shares how a family legacy in carpentry and education led him from the field to teaching and ultimately to leading apprenticeship and training across six states and D.C. The conversation explores the evolution of debt-free education into higher education pathways, the impact of the Carpenters Apprentice Ready Program on recruitment and retention, and how technology like virtual reality and iPads is shaping the next generation of tradespeople. Rob also reflects on mentorship, workforce challenges, and why building a level playing field for responsible contractors is essential to the future of union construction.

Timestamps:
00:00 – Introduction to Rob Smith and his career in carpentry
03:28 – Early influences: family, sports, and the pull toward mentorship
05:28 – Leading a six-state training network and managing challenges
07:11 – Why the training fund merger was necessary and how it works
08:13 – Evolving beyond debt-free education into higher education partnerships
10:30 – University credits and the growing role of higher education in the trades
12:15 – Embracing technology: virtual reality, iPads, and LMS in training
15:05 – How VR reveals real-world readiness in apprentices
16:10 – The origins and impact of the Carpenters Apprentice Ready Program (CARP)
18:21 – Why CARP graduates are better prepared and more likely to succeed
19:19 – Expanding CARP across Pittsburgh, DC, and New Jersey
20:11 – Mentorship’s role in apprenticeship and career growth
22:23 – Preparing apprentices for leadership roles beyond the jobsite
23:31 – Contractor entrepreneurship and new pathways for growth
23:47 – The biggest challenge: creating a level playing field in construction
25:46 – Demand for apprenticeship spots and the jobs gap
26:38 – Defining personal and professional success in leadership
28:47 – Closing reflections on mentorship, success, and the future of the trades

In this episode, Anthony and Cyndie sit down with Tim Wakefield, founder and CEO of Dead Calm Seas Marine Services. Tim shares how his Navy background and passion for the ocean led him to build a multimillion-dollar marine services company that now leads projects in offshore wind, salvage, subsea infrastructure, and underwater archeology. The conversation highlights the vital role of safety, training, and union values in high-risk environments, the future of skilled trades in marine construction, and why crossover skills and certifications are key to long-term success in this challenging yet rewarding industry.

00:00 – Introduction to Tim Wakefield and Dead Calm Seas Marine Services
02:40 – How Tim and Anthony met, and how their union partnership began
03:35 – The overlap between marine and land-based construction work
04:00 – Why trust and safety are foundational in offshore diving
05:03 – Building a training center specifically for underwater construction
05:38 – What Dead Calm Seas actually does (diving, salvage, offshore wind, archeology, more)
06:46 – Addressing substandard labor practices and “the race to the bottom” in diving
07:59 – Why ongoing training is essential in high-risk underwater work
08:57 – What “salvage work” really involves, from fires to wreck recovery
10:31 – Tim’s path into diving through the U.S. Navy
11:57 – Union vs. non-union labor practices in international waters
12:42 – Comparing global safety standards: U.S. vs. Europe vs. Asia
13:57 – Why certifications and training create better business outcomes
15:03 – How Dead Calm Seas integrates union workers and shifts jobsite culture
16:09 – The future role of skilled trades and unions in offshore wind development
17:47 – The truth about turnover in commercial diving and why it’s so high
18:25 – The hidden value of paid apprenticeships and crossover skill development
20:56 – How diving as a lifestyle can shape career decisions
21:26 – High-profile jobs: shipwreck salvage and underwater archeology in Peru
23:48 – Giving back: recovering lost soldiers through underwater missions
23:59 – Closing thoughts on the partnership and the future of the industry