La trastienda de las marcas | El imperio Disney
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La trastienda de las marcas | El imperio Disney
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About this listen
Es una de las marcas que más ha sabido exprimir sus productos. Disney creó el ratón más famoso de la historia, pero se esforzó en sacar dinero más allá de sus películas: parques de atracciones, merchandising, hoteles... Son dueños hasta de 'Los Simpson' o National Geographic.
Repasamos la historia de una marca millonaria en 'La Trastienda' con el divulgador Fernando de Córdoba.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.