La que se aBCina, Explorando el futuro del Branded Content - Cristina Barbosa - CAPITULO 3
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La que se aBCina, Explorando el futuro del Branded Content - Cristina Barbosa - CAPITULO 3
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About this listen
Tras el estreno de Barbie, analizamos el caso y preguntamos a Cristina si ve un futuro en el que casos como este en el que una película se convierte en la campaña del año de la marca Barbie, sean mas comunes. Hablamos de monetizar el contenido y de como cree que será la mentalidad de su agencia en los próximos 10 años.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.