🎙️ Episode 2: “A Bottle in On = A Case in Off – Mike Gorman on Winning with Distributors”

In this episode, we sit down with beer industry veteran Mike Gorman, former General Manager of Glazer’s Beer and 30-year MillerCoors executive, to unpack the real truths about supplier success in today’s beverage landscape.

From his early days managing distributors to overseeing one of the largest beer operations in Texas, Mike shares unfiltered insights on:

🍻 Why consumer loyalty still drives everything
📦 How a bottle in the on-premise becomes a case in the off-premise
🔄 What distributors expect (and how most brands fall short)
🏆 The habits of the most successful suppliers
🧩 Why ease of business is your competitive edge
🌍 How brands actually travel between markets

Whether you’re a startup brewery or a seasoned supplier, this episode offers practical advice, hard-earned wisdom, and a rare look inside the distributor mindset.

In this premiere episode of the LSBB Podcast, we sit down with Christine Celis, founder of Celis Brewery and one of the most iconic names in Texas craft beer.

Christine shares the remarkable story of her family’s brewing legacy—how her father, Pierre Celis, revived the Belgian Witbier style and how she brought that tradition back to life in Austin, Texas. From the early days of U.S. craft beer to the challenges of running a modern brewery, Christine offers an honest, inspiring, and deeply personal perspective on what it takes to build and rebuild a brand in the ever-changing beer industry.

Plus, hear about her journey as a woman in brewing, her proudest moments at Lone Star Beverage Brands, and her advice for the next generation of craft leaders.