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LOCAL EDGE

LOCAL EDGE

By: AdCanada Media
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About this listen

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph© 2025 AdCanada Media Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation
    Feb 19 2025

    The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

    Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

    For additional insights and data, visit: www.adcanadamedia.ca
    Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    21 mins
  • Reviving Local Media: How Ontario’s New Policy Leads the Way
    Jan 24 2025

    On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

    This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

    For additional insights and data, visit: www.adcanadamedia.ca

    Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    19 mins
  • Local Impact: How Storytelling Drives Community Engagement
    Dec 11 2024

    Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism.
    Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca

    Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca

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    32 mins
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