LLM vs Organic: Which Converts Better? | SEO Case Study | Chat With Will Guevara cover art

LLM vs Organic: Which Converts Better? | SEO Case Study | Chat With Will Guevara

LLM vs Organic: Which Converts Better? | SEO Case Study | Chat With Will Guevara

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In this episode of Chat With Sean, we dive into one of the first real-world studies on LLM traffic and conversion rates.

I’m joined by Will Guevara, Senior SEO Strategist at Amsive, who analysed 54 websites across multiple industries to uncover whether large language model (LLM) traffic actually converts better than traditional organic search.

We explore:

- The surprising results behind Amsive's latest AI vs Organic conversion study

- What the data shows about LLM traffic quality and user behaviour

- Why many assumptions about AI-driven traffic might be wrong

- What marketers and brands should track next as AI search adoption grows

- The future of Generative Engine Optimisation (GEO) and how to prepare

📊 Read the full study - https://www.amsive.com/insights/seo/does-llm-traffic-convert-better-than-organic-a-new-data-backed-study/
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