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I went into this conversation thinking we were going to talk about billboards.

If you live in the Twin Cities, you already know the image — arms out, face everywhere, so many billboards they’ve become a regional inside joke. Kris Lindahl built one of the most recognizable personal brands in Minnesota, and I wanted to understand how that actually happened.

But once we sat down, the conversation went somewhere else.

It turned into a discussion about obsession, control, grief, and the strange psychology of becoming unavoidable. At times, Kris drove the conversation with sheer force of personality. At other times, I tried to slow things down and get into the weeds — sometimes successfully, sometimes not.

Did I do a good job pressing where it mattered? I’m genuinely curious what you think.

This episode goes into trauma, rumors, early hustle, and the parts of success that don’t fit cleanly on a billboard.

🎙 One Hour Detours is a long-form conversation series with exactly one rule: one hour, no edits.

Chapters

00:00 – Why Kris Lindahl Is Everywhere

03:45 – How Billboard Saturation Actually Works

10:30 – Selling Wristbands for Spring Break Trips to Mexico

18:55 – Building a Business Around Pure Visibility

26:40 – The Murder of His Father and How It Shaped Him

35:20 – Grief, Healing, and Personal Responsibility

43:10 – Did Kris Lindahl Swindle His Ex-Wife to Pay for Billboards?

51:40 – What Comes After Total Visibility