Know Your "Enemies" — A Practical Guide to Competitive Intelligence
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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
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About this listen
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
- (00:00) - Intro
- (03:35) - Customer obsession vs Competitor obsession
- (06:41) - Is competitive intel only for B2B SaaS?
- (09:40) - Defining competitive intelligence
- (16:20) - How do you identify threats?
- (17:56) - Practical case with a cinema
- (23:12) - How to start a competitive intelligence department?
- (28:13) - How to consolidate your research and apply it?
- (37:03) - How do you assess the maturity of a category?
- (44:16) - The number one tip to find differentiators
- (48:57) - Andy's biggest win
- (52:04) - Outro
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...
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