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Knix CEO Joanna Griffiths

Knix CEO Joanna Griffiths

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Summary

 There's a revolution happening in the women's underwear industry – one that's focused on comfort, function, and what women actually want. Canadian brand Knix is one of the companies leading that movement. Here's how CEO Joanna Griffiths built a successful brand – and a huge online community – by challenging stigmas about women's bodies.

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