On this week’s show, we are delighted to be joined by David Michel of French television producer and CEO of Cottonwood Media. We discuss the craft of creating dramas for tweens, teens, and millennials. We look at the impact that big budget Netflix shows like Wednesday, Heartstopper, and even Stranger Things have had on the industry and whether kids producers have the resources to compete for that cross-generational attention. There’s stuff about the role for social and vertical video to reach younger audiences and the place for linear TV within this new landscape. It’s a packed episode. Listen in and let us know what you think!

In this week’s Kids Media Club Podcast, we are joined by the creator Cory Williams who talks to us about creating a digital first children’s franchise - Silly Crocodile. He talks about how the character was inspired by toy play with his daughter, shares his challenges with the YouTube algorithm, issues around AI and piracy, and his reasons for turning down a $5million offer. This is a must listen for any YouTube kids creators out there.

https://sillycrocodile.com/

In this week's episode of the podcast, we chat to analyst Ian Whittaker and ask him the question - 'Is YouTube TV?'

This question prompts a deep dive into channel fragmentation, advertising revenue, the creator economy, and the centrality of Kids content within the current battle between legacy media and social media.

It's a fun, no hold bars, discussion, so grab a tea and sit back and enjoy.

Oh and a small disclaimer - as Ian always says, none of the opinions expressed here constitute investment advice! :-)