Keyword research v1.0 to define site architecture & content types #008
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Keyword research v1.0 to define site architecture & content types #008
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About this listen
First iteration of keyword research
- time vs making pages not perfect
- tools - semrush, ahref, keywordtool.io, keywordinsights.ai
- Structured vs non structured content
- templated content (landing pages, products, directories)
- structured
- competitors architecture
- work by template in a precise way but still reassess in future
- non structured content (blog long form)
- competitors articles + kw tools
- doing vs precision
- refine where to go and optimise kw research by series of articles not one by one
- don't go back until article it's at peak and you have more for the same series
recap
- differentiate by content type the approach
- don't waste too much time on day one vs launching pages
- understand best time for each content format on revisiting the kw research and targeting
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