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Key Conversations

Key Conversations

By: CJ and Katy Norman | Norman Homes
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Welcome to Key Conversations, hosted by CJ and Katy Norman. The founders of Norman Homes. We’re a husband-and-wife real estate team in the West Metro Twin Cities, and this show is built for real people making real home decisions. We cover the buying and selling process, how to think through inspections and negotiations, and what to do as a homeowner to protect and improve your investment. Sometimes we’ll bring in trusted local pros to give you the behind-the-scenes perspective. Wherever you’re at in your home journey, we’re here to help. Norman Homes is brokered by Pemberton Real Estate.CJ and Katy Norman | Norman Homes
Episodes
  • Key Conversations | #09 - The Money Conversation More Families Need to Have | Isaac VanLoon
    Mar 18 2026

    What does a financial planner actually do, and who is financial planning really for?In this episode, we sit down with Isaac VanLoon, a financial planner with Primerica since 2002, to talk about how financial planning helps people create a stronger future, no matter where they are starting.We talk about the stereotype that many financial advisors only take on clients once they reach a certain level of wealth, often around the $250,000 disposable income mark, and how Isaac does things differently. He shares why he is passionate about helping everyday people and families, not just the wealthy or already established, and why getting started early can make a major difference over time.We also talk about how financial planning connects with home buying and selling, what that crossover looks like in real life, and how having the right guidance in place can impact some of the biggest decisions a person or family will make.Most importantly, this conversation is a reminder that while the first step can feel like the hardest, it is often the one that can change the trajectory of your life for the better.If this episode resonates with you, we’d love to hear your thoughts in the comments. And if you are thinking about your next step in real estate, reach out anytime. We are always happy to connect.Connect with Isaac VanLoon:- isaacvanloon@gmail.com- 651-329-4645- www.primerica.com/isaacvanloonSubscribe for more Key Conversations with CJ and Katy Norman each week, and explore more at www.norman-homes.com

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    31 mins
  • Key Conversations | #08 - How Zillow Actually Works for Buyers, Sellers, and Agents
    Mar 11 2026

    Zillow is one of the most popular real estate platforms out there. Buyers search for homes, sellers track their home values, and for many people it’s the first place they go when they start thinking about making a move.But most people don’t really know how Zillow works behind the scenes.In this episode of Key Conversations with CJ and Katy, we break down how Zillow connects buyers, sellers, and agents, what actually happens when you click “Tour This Home” or “Contact Agent,” and why the agent who reaches out often isn’t the listing agent.We also clear up some of the biggest misconceptions people have about Zillow. Many assume the agents responding through the platform work for Zillow or are connected directly to the listing. In reality, agents pay significant money for the opportunity to connect with buyers through the site.We also talk about several newer features Zillow is rolling out, including Zillow Pro, which allows buyers to connect with their chosen agent instead of being randomly assigned. We also cover Zillow Showcase listings, enhanced visuals and interactive floor plans, new location insights like flood and weather risks, nearby amenities, and Zillow’s built in AI assistant.Zillow is an incredible home search tool, but understanding how it works can help buyers and sellers make smarter decisions and connect with the right agent earlier in the process.If you’d like to connect with us on Zillow, you can find our profiles here:CJwww.zillow.com/profile/cjnormanrealestateKatywww.zillow.com/profile/realtorkatyAnd if you have questions about buying, selling, or navigating the market, feel free to reach out. We’re always happy to help.Subscribe for more Key Conversations with CJ and Katy Norman each week, and explore more at www.norman-homes.com

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    37 mins
  • Key Conversations | #07 - Divorce and the House: Mortgage Strategy with Brett Leschinsky
    Mar 4 2026

    About 4 in 10 first marriages end in divorce.Divorce may not be something you are personally facing, and we hope it never is. But when a marriage ends and a home is involved, the financial decisions can feel overwhelming. The wrong move can get expensive fast.In this episode of Key Conversations, we sit down with Brett Leschinsky, a Divorce Mortgage Specialist, to unpack what really happens when divorce and homeownership collide.What makes his role different from a traditional mortgage lender?A typical lender focuses on closing a loan.A divorce mortgage specialist focuses on strategy during a legal and financial transition.Brett works alongside mediators, divorce coaches, and attorneys to help clients:• Qualify on one income• Properly use support income• Understand timing and court order requirements• Avoid costly mistakes before agreements are finalizedWe also discuss an important reality: nearly 70% of divorces do not require attorneys. Many couples begin with a divorce coach or mediator to guide conversations and decisions. Having a clear mortgage strategy early can create options instead of panic.If you or someone you know is navigating divorce and unsure what to do about the home, this conversation is a valuable starting point.To connect directly with Brett Leschinsky:Website: www.mortgageforest.comEmail: brett@mortgageforest.comIf this episode resonates, consider sharing it with someone who may need it.Subscribe for more Key Conversations with CJ and Katy Norman each week, and explore more at www.norman-homes.com

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    38 mins
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