Keith Lewis is a seasoned veteran in marketing, sales, and the medical industry. He is currently the Senior Advisor at ChampionOne Group and Principal at Lewis Ventures, LLC. Across his 40+ year career, he has worked at GN ReSound, Bausch & Lomb, and GN Great Nordic. His passion is for patients and shareholders alike, focusing on helping those affected by hearing loss.

While hearing aid technology is primarily a medical issue, it inevitably becomes a business issue under the Western medical system. Companies, brands, insurance, and clinics all have a vested interest in the financial aspects of the industry. This has its own effect on how hearing technology grows and adapts.

The industry is always experiencing new research and innovations. The average consumer is being provided more education, options, and treatment than ever before — this is what you need to know from an active insider.

In this episode of the ListenUp! Podcast, Dr. Mark Syms talks with Keith Lewis, the Principal at Lewis Ventures, LLC, to talk about the business and evolution of the hearing tech industry. They break down the financial realities of hearing aids, how Bluetooth is being utilized, and how the retail price is changing. They also touch on the current and potential future market trends.