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Keep It Local | Local Media Association

Keep It Local | Local Media Association

By: Local Media Association
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Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️Copyright 2025 Local Media Association Economics Marketing Marketing & Sales Politics & Government
Episodes
  • The business of local journalism starts with trust: Liz White Notarangelo, LMA/LMF co-CEO
    Jun 12 2025

    In this episode of Keep It Local, Ryan Welton sits down with Liz White Notarangelo, co-CEO of Local Media Association and Local Media Foundation, for a frank and energizing conversation on the real work of newsroom transformation.

    Liz brings deep experience as a fifth-generation publisher who led a legacy newsroom through digital transformation—and now helps lead innovation across the local media industry.

    They dig into:

    • Why every newsroom must adopt a culture of continuous change
    • The power of “succeed or fail fast”—and how to operationalize it
    • Why listening is a newsroom’s most underutilized superpower
    • How trust lays the groundwork for any sustainable revenue model
    • What to stop doing—and how to focus on what matters

    Plus: Liz previews LMA Fest 2025, where AI, branded content, philanthropy, and revenue innovation will take center stage.

    Resources:

    • Learn more: localmedia.org
    • Learn more about LMA Fest: https://localmedia.org/event/lma-fest-2025/

    Subscribe to "Keep It Local" for more ideas on the future of local journalism and its sustainability.

    🎧 If you enjoyed this podcast, please leave us a review. It helps the platform algorithms surface our content for other journalists and newsrooms to hear.

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    19 mins
  • The importance of Black-owned local media: John Celestand on Knight x LMA BloomLab, AI and community trust
    May 31 2025

    John Celestand joins Keep It Local host Ryan Welton to talk about his work with the Knight x LMA BloomLab.

    🎙️ Topics Covered:

    • What the Knight x LMA BloomLab is and how it works
    • Supporting 25 Black-owned newsrooms across the U.S.
    • Lessons learned from 3 years of digital transformation
    • AI's evolving role in local media
    • Why community trust must be earned again and again
    • The unique role of Black-owned media in the American press

    🔗 Learn more: https://localmedia.org/knight-x-lma-bloomlab/

    💬 Connect with John Celestand on LinkedIn: linkedin.com/in/johncelestand

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    20 mins
  • Collaboration over competition: How Oklahoma Media Center is strengthening local news
    May 5 2025
    Episode 2 title:

    Collaboration over competition: How Oklahoma Media Center is strengthening local news

    Episode description / show notes:

    In this episode of Keep It Local, host Ryan Welton chats with Rob Collins, executive director of the Oklahoma Media Center, about how a statewide collaborative is helping newsrooms band together to tackle big challenges—and build a stronger future for local journalism.

    They discuss:

    • What a news collaborative is and why it matters
    • How Oklahoma Media Center supports newsrooms with funding, training, and tools
    • Why collaboration—not competition—is key to sustainability
    • Creative ways to rebuild trust with local audiences
    • The future of local news in Oklahoma and beyond
    • Rob’s vision for recruiting, training, and retaining the next generation of journalists

    🚨 Plus: Rob shares how OMC has distributed nearly $300,000 in project funding and launched innovative campaigns like “Free Press Isn’t Free” to promote the value of journalism.

    📍 Mentioned in this episode:

    • OklahomaMediaCenter.com – Learn more about OMC’s work
    • LocalMedia.org – More about the Local Media Association

    🎧 If you enjoyed this episode, leave a review and share it with a newsroom leader or journalist you know!

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    23 mins

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