For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in this space.

Julie Foley of Second Street joins Ryan Welton to explain how TV and radio stations are:

1. Generating six-figure annual revenue
2. Growing newsletter lists by thousands
3. Capturing first- and zero-party data
4. Building stronger advertiser relationships
5. Using self-serve e-commerce tools to unlock new revenue
6. Adding text-to-vote for incremental upsell

We discuss real-world examples, including stations in Myrtle Beach, Biloxi, and Kentucky that are seeing measurable results.

Julie also breaks down:

• How to structure a nomination, voting and winners phase

• What categories work best for broadcast

• Why mindset — not market size — is often the biggest barrier

• How to shift sales conversations from impressions to ROI

If you lead revenue, audience development or digital strategy at a local station, this episode offers a practical roadmap.

🔗 Learn more: lab.secondstreet.com

📧 Contact Julie Foley: jfoley@uplandsoftware.com

Third-party data is fading. Privacy regulations are tightening. Platform referrals are shrinking.

So what’s the plan?

On this episode of Keep It Local, Ryan Welton is joined by Todd Handy, CEO of Disruptive Impact, to discuss his latest LMII report: Winning with Zero and First-Party Data.

Todd explains:

1. What zero-party is (and how it differs from first-party data)
2. Why anonymous impressions are losing value
3. How consent-based audience signals improve advertiser performance
4. The connection between data strategy and audience trust
5. Practical steps local publishers can implement immediately

If you don’t have a clear audience data strategy heading into 2026, you’re behind the eight ball.

📘 The LMII report is available through the Local Media Association. LMII subscribers receive access. Others can purchase at localmedia.org.

Would you like to sponsor the Keep It Local podcast? We have several packages available.

Ethan Holland joins the Keep It Local podcast from Local Media Association to discuss the real state of AI in 2026 — from newsroom workflows and ethics to emerging tools that are reshaping how journalists work.

Key Topics

• Why AI mirrors the early internet
• Multimodal AI and information digestion
• Prompting strategies that actually work
• Ethics, accountability and newsroom policy
• Likeness and trust
• Predictions for AI’s next phase

Guest

Ethan Holland

Vice President, Draper Digital Media

Board Member, Local Media Association

🔗 ethanbholland.com