Keep Gathering Leads on a Podcast Break
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Keep Gathering Leads on a Podcast Break
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About this listen
00:00 – Cold, Warm, and Hot Leads 101
Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.
“Long-form content like podcasting is perfect for big mindset shifts.”
03:20 – Can You Really Pause and Still Grow?
Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.
05:10 – The 4 Essential Foundations
- Know your target audience
- Craft a clear message
- Define your podcast’s goal
- Have a next-step destination (CTA)
“No strategy will work if you're unclear about who you’re talking to.”
08:50 – Real Client Example: Wrong Audience, Wrong Results
A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.
“Get your data. Don’t assume.”
10:30 – Everyone is Not Your Audience
Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.
13:20 – Clarify Your Podcast’s Goal
Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.
“If your goal is awareness, don’t rush the sale.”
15:40 – Call to Action Matters
Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.
17:45 – Evergreen Content + Repurposing = Lead Machine
How repurposed content from past episodes continues to generate leads for clients—even without new episodes.
19:22 – Why It Still Works: Clarity + Consistency
The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.
21:00 – Kai’s Invitation + Closing
Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.