"Just Do It" - The Sinister Origin of Nike's Legendary Slogan
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"Just Do It" - The Sinister Origin of Nike's Legendary Slogan
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About this listen
Nike's iconic "Just Do It" slogan skyrocket the brand to worldwide popularity, but few know the surpisingly sinister origin behind the three-word phrase. This episode uncovers how the last words of a death row murderer inspired advertising expert Dan Wiedan to create one of the most memorable slogans in sports history.
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