Description

Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.

The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.

The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.

The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.