Welcome to the very first episode of Ignite Your Offer! In this honest and heartfelt conversation, co-hosts Angela Tsai and Cristina Castro Reyes peel back the curtain on the personal experiences, cultural influences, and mindset shifts that shaped their journeys into entrepreneurship.

From immigrant roots and family businesses to breaking generational patterns and redefining success, this episode invites you to reflect on your own story. Discover how the struggles and values of our upbringing can shape our offers, fuel our purpose, and ultimately become the foundation of the work we love.

If you've ever felt like entrepreneurship wasn't "meant for you," this episode is for you.

00:00 – Welcome to Ignite Your Offer

01:15 – How childhood shaped our view of business

03:50 – Cristina's upbringing: garlic bread, music, and failed ventures

07:25 – The fear of being an entrepreneur

10:12 – Why seeing struggle at home shaped Cristina’s beliefs

13:40 – The gap between hard work and business success

16:00 – Angela’s story: generational work ethic & cultural expectations

19:44 – Learning about money and independence early

23:02 – First jobs and the link between self-worth and income

25:10 – Jumping into business: calculated risks and trust

28:00 – Why some risks work and some don’t—and why that’s okay

29:30 – What we believe entrepreneurship really is

31:45 – Finding alignment: Who are you now, and what do you want to offer?

33:20 – Evolving identities, titles, and what they mean to you

35:10 – You don’t need to have it all figured out

36:30 – Thanks for tuning in + next steps

Stay in touch:

Website: https://www.growyourbrandwithimpact.com/

Instagram: https://www.instagram.com/growyourbrandwithimpact

LinkedIn: https://www.linkedin.com/in/angelatsai1/

https://www.linkedin.com/in/cristina-castro-reyes/

About the show:

Welcome to Ignite Your Offer, the show that explores how to change the world and make money, while doing work you love.

Angela Tsai and Cristina Castro are the Offer Coaches that help you, as a business owner, create clear offers that make you confident in your marketing and sales.

You're in the right place if you find that:

- Juggling the business and home life leaves you with organisational paralysis.

- You're tired of reach-outs, social media content, ads, networking with no return.

- The ‘3 secrets to success’ marketing gurus are starting to all sound the same.

- The idea of having more flexibility and freedom feels like a pipedream.

- You’re finding the online space inauthentic and loud, struggling to differentiate yourself.

- You are not certain what you offer is actually worth, how much you should charge.

- You’re stuck on honing your niche. Coaches keep saying to go deeper, “But how do I start?”.

-You feel alone in your head, on this journey.

Angela and Cristina will share their expertise to help guide you to your ideal offer in each episode of this podcast, changing your mindset to focus on clarity and loving what you do.