Johna Burke - Why measurement is key to the credibility of public relations in management
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Johna Burke - Why measurement is key to the credibility of public relations in management
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About this listen
In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.
They discuss:
- How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.
- The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.
- How to use real-time data to manage the performance and effectiveness of public relations campaigns.
- How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes, and outcomes.
- Why is comparing media coverage to advertising value equivalent (AVE) outdated and unhelpful?
Presented by Sarah Waddington and Stephen Waddington
For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.