John De Goey is questioning long-held beliefs within the financial services industry cover art

John De Goey is questioning long-held beliefs within the financial services industry

John De Goey is questioning long-held beliefs within the financial services industry

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 In the first episode of season two, Brenda speaks with John De Goey, a well-known advisor and author who isn't afraid to question industry norms. John's bold ideas and critical perspective have set him apart from most of his peers in the financial services world. With books like "The Professional Financial Advisor" and "Stand Up to the Financial Services Industry," he pushes for changes that better serve investors. John talks about his upbringing on a southwestern Ontario farm, explains why he thinks advisors paint an overly optimistic picture of the market, and outlines what red flags to look out for when choosing your advisor.
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