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Joana Vieiralves Wood: Creating a Coffee Festival and The Importance of Asking for What You Want

Joana Vieiralves Wood: Creating a Coffee Festival and The Importance of Asking for What You Want

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Joana Vieiralves Wood (she/her) is the founder of Bristol Coffee Festival in addition to her full-time role as Logistics and Accounts coordinator at Volcafe UK & Ireland.


After moving from Brazil to Bristol and working in coffee shops there, Joana felt that the city she had fallen in love with was missing out on something major – a coffee festival. What does a woman like Joana do when she sees something needs to happen? Makes it happen herself, of course.


We explore the depths of Joana’s coffee journey all the way up to where she is now; divulging in topics from overthinking as a barrier for self-confidence to navigating your way to find your place in the industry, from the importance of protecting your values and learning to tell people exactly what you need, to pregnancy and being a parent while carving out a career for yourself in the coffee industry (whether it be working in cafes or organising on coffee festivals) and navigating the judgement this can bring.


Theme song by Good News.

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