In this session, marketing expert Jessica DeFeo breaks down her proven networking formula designed to help small business owners grow their influence, expand their referral base, and create meaningful business relationships.

Jessica shares her signature approach—“The Web of Success”—a practical strategy for becoming a center of influence by showing up consistently, refining your commercial, and truly focusing on the other person. She outlines how to maximize networking events, schedule intentional one-on-ones, and nurture each connection through personalized follow-ups.

• How to become a center of influence in your business community

• A simple, repeatable networking formula:

  • Attend 4–5 networking events per month

  • Book 2–3 intentional one-on-ones from each

• How to create a tracking system for connections, follow-ups, and referral partners

• Strategies for giving high-trust introductions

• How to make your commercial (intro) clear, relevant, and memorable

• The power of consistency, patience, and custom approaches in building referral relationships

Jessica also discusses how thoughtful follow-up makes people feel valued, ultimately increasing the likelihood of meaningful business partnerships and referrals.

• Implement the monthly networking formula

• Build or refine your tracking system for contacts

• Update your introduction to clearly state who you help, how you help, and why it matters

• Schedule a free 30-minute discovery call with Jessica for personalized guidance

• Register for our next Speaker Series event with Starr Bobatoon on January 21st: “Sell With the Story”