Many people would be familiar with the ChatGPT app as a tool for research purposes and composition. But the use of artificial intelligence is much more complicated and sophisticated than that. For example, do you know the difference between predictive AI and generative AI? On this week's Insights Podcast, our guest, Jennifer LaPlante who is the Chief Growth and Innovation Officer for Canada's Ocean Supercluster provides a useful tutorial into understanding what AI all about and how it is currently being used in the region as well as the potential use of AI moving forward. LaPlante has responsibility for helping grow the ocean sector which currently accounts for about $40 billion in GDP contribution supporting overall 400,000 jobs across Canada, but with the Ocean Supercluster's Ambition 2035, the goal is to grow that contribution to $220 billion by 2035 and the use of AI is part of that strategy. LaPlante estimates that about 40% of businesses are currently using AI in one form or another. Any business with data can benefit from the use of AI according to LaPlante and she outlines how businesses can get started using AI in our conversation with her. This podcast will be of value to all those seeking a better understanding of AI, especially in their own business.