James Dyson
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James Dyson
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About this listen
Sir James Dyson is one of the UK’s best known inventors and businessmen. His Dyson vacuum cleaners, hair dryers and air purifiers have sold in their millions, both in the UK and around the world. In 2013, Sir James turned his attention to farming. He now runs the biggest farming business in the country, and owns 36,000 acres on which he produces potatoes, peas and strawberries. In this programme, Martha travels to his farm near Bath to find out more about his love for the natural world. She learns of how his early years growing up in Norfolk helped inspire him not just in business, but also in farming. He talks about the impact losing his father at a young age had on him, his experience of working on farms as a teenager and his hopes for the future of farming in the UK. Martha also gets to see the Dyson approach to farming, where robots are being taught how to identify and pick strawberries which are grown in one of the UK’s most technically advanced greenhouses.
Producer: Ed Prendeville