Jackie Woodward / Bojangles
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Jackie Woodward / Bojangles
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About this listen
Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
00:18 - Jackie Intro
01:21 - How Jackie got to Bojangles
04:20 - What is Bojangles
09:22 - Bojangles "Southern” branding
14:03 - Tailgating
16:32 - Telling the Bojangles brand story
19:05 - Tone of Voice
19:52 - Hard Sweet Tea
22:35 - Testing/Research
24:03 - Championing Women Executives
26:35 - Where to find Bojangles
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.