Episode Notes: Outside the Treatment Room
Episode Title: Three Big Goals for Your Business in 2025
Host: Connie Holm

Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.

What You'll Learn:

The power of focusing on three meaningful business goals

How to set specific, actionable growth targets

The importance of investing in skill development

Why streamlining your business systems can save time and reduce errors

How personal self-care goals contribute to long-term success

Episode Breakdown:
[00:00 - 02:00]

Welcome to the first podcast of 2025!

Why goal-setting is crucial for solo estheticians

Overview of today’s focus: Three big business goals

[02:00 - 05:00]

Why focus on just three goals?

The skincare routine analogy – keep it simple and effective

How narrowing down your goals prevents burnout

[05:00 - 08:00]

Goal 1: Business Growth

Setting specific growth goals (e.g., 20 new clients by June)

Breaking it down: Marketing, website updates, and referral programs

[08:00 - 11:00]

Goal 2: Skill Development

Why keeping up with industry trends gives you an edge

Picking one area to improve and booking clients to practice new skills

Offering intro prices for new services to gain client feedback

[11:00 - 14:00]

Goal 3: Streamlining Systems

Connie shares her personal goal of integrating business tools

Addressing inefficiencies caused by unconnected systems

Reaching out to tech advisors to simplify processes

[14:00 - 17:00]

Bonus Goal: Self-Care and Balance

Why estheticians need to prioritize personal well-being

Small self-care steps: Taking Sundays off, vacations, and setting boundaries

How self-care enhances client relationships and overall productivity

[17:00 - 20:00]

Putting it all together – write down your goals

Monthly check-ins and celebrating milestones

Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”

Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!

Outro:
Take care, esties! See you next time!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook: www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!