On episode 8 of "It's 2PM, Now What?" Jessica explains why every eCommerce store needs landing pages - what they are, why they are important for business growth and converting visitors to sales. Landing pages are individual pages on your website who's sole purpose is to convert someone either to a sale, to sign up for your newsletter or download a freebie. Visitors click on your call to action button from your marketing collateral, like an ad, email or social media post, and are interested in learning more about you and your brand. Landing pages offer higher conversion rates compared to standard eCommerce product pages and give your business growth.

During the Mom Break, Jessica shares how it's been difficult to fall asleep lately and been bingeing the latest season of Love is Blind.

Tip of the Week: Create a pros and cons list when its time to make a big business or life decision.

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On this episode of It's 2PM, Now What? Jessica dives into how an online eCommerce store should plan for their Black Friday Cyber Monday sale. The holiday sales season has the biggest shopping days of the year and if you're a store owner, you need to start planning your sale now. The episode highlights what you should be doing NOW to build your email list, how to plan your offer and what tactics to take on the big day!

During the Mom Break, Jessica talks about her latest binge worthy show and why she's unfollowing people who don't inspire her or make her feel less. And, finally, she talks briefly about how comparison is the thief of joy.

Download Your Own Ultimate Holiday Sales Planner Here: https://www.2pmmarketing.com/ultimateholidaysalesplanner

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On episode 6 of It's 2PM, Now What? podcast, Jessica dives into her family's Disney vacation, the pressures she puts on herself and how the stages of motherhood overlap the stages on entrepreneurship. Her thinking is that each stage of motherhood and entrepreneurship have highs and lows and it's difficult to see the light through the tunnel but that when it's over, you're so proud of your accomplishments and that it wasn't so bad.

On the Mom Break this week, we touch on watching something for yourself and to find resources in your area - like the library! Who knew, it's not just for kids?!

The tip of the week is to write a weekly to-do list for things that don't necessarily have a deadline but can be done when you have a free moment. It's so important as an entrepreneur to take daily steps to moving your business forward.

Links:

Disney Planner: Amy Norton

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