Is your brand's default promotion strategy actually turning customers away?
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Is your brand's default promotion strategy actually turning customers away?
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About this listen
In this episode, we dive deep into B2B marketing strategy and the latest consumer behaviour trends with Annabel Venner, former Global Brand Director at Coca-Cola and Hiscox. If you want global marketing insights that challenge the status quo and reveal how to pivot your campaigns for modern audiences, this is a must-listen.
Key Takeaways:
- The New Consumer Thoughtfulness: Why buyers are ditching generic expensive gifts for hyper-personalised, practical gestures—and how brands must adapt.
- Career Agility: How Annabel successfully transitioned from consumer goods (Coca-Cola) to complex B2B financial services (Hiscox), and why continuous learning is non-negotiable.
- The Myth of "Asia": Why treating the Asian market as a single homogeneous entity is a costly mistake, with on-the-ground lessons from Singapore, Hong Kong, and Thailand.
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