I had the pleasure of speaking with Rita, founder of the Sustainable Floristry Network (SFN) and the No Floral Foam Movement. As a second-generation florist and science writer, Rita shares her insights on the disconnect between the floral industry and sustainability, and how SFN aims to address these challenges. As a member of the SFN, I’m proud to support sustainable practices at April and Fritz, and we discuss how florists can reduce their environmental impact by eliminating floral foam, avoiding single-use plastics, and prioritising local blooms. Join us as we dive into the complexities of creating a sustainable floral business and how we can move the industry toward a more eco-friendly future.

What we cover in this episode:

• How the wasteful nature of floral foam prompted Rita to explore sustainable floristry, launch SFN and begin the No Floral Foam Movement.
• Why sustainability matters in all industries, not just floristry, and why you should care about it as a consumer using florals in an event.
• Whether a sustainable florist actually exists and what responsibilities lay with the consumer versus the florist or event vendor.
• If you need to sacrifice aesthetics in your floral design in the name of being sustainable.

Let’s make your events truly special, one conversation at a time.

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Visit Sustainable Floristry Network’s website: https://www.sustainablefloristry.org/

Connect with SFN on Instagram: @sustainablefloristry

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Connect with Bree on Instagram: @aprilandfritz

Check out our website: https://www.aprilandfritz.com.au/

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