Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research cover art

Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research

Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research

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 Measuring reach, viewability, effectiveness and just about everything else has become a huge business in advertising, with a dizzying array of practitioners and approaches. In this episode, with Route Research's Denise Turner we ask how to separate the wheat from the chaff, and how the industry can get better at joining the dots between all those practitioners.

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