Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)

Your website should be your best salesperson, not just a pretty online brochure.

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.

Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.

🔍 In this episode, you’ll learn:

• Why the old “5-page brochure website” is dead for serious pest control companies

• How to structure your site around cities, services, and target pests

• The role of FAQ content, voice search, and AI Overviews in getting found locally

• What a SMART Pest Control Website is and how it turns your site into a true salesperson

• Practical steps to start upgrading your existing website without starting from scratch

If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.

💬 Connect with Us

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠⁠casey@rhinopros.com⁠⁠📞 (925) 464-8383

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