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Is Strategy A Creative Or Rational Process?

Is Strategy A Creative Or Rational Process?

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 Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.