The Bulletproof Dental Podcast Episode 413

TITLE: Is SEO over? SEO vs GEO (age of AI)

HOSTS: Dr. Peter Boulden and Dr. Craig Spodak

DESCRIPTION

In this conversation, Peter Boulden and Craig discuss the rapid evolution of technology, particularly AI, and its implications for the dental industry. They explore the transition from traditional SEO to Generative Engine Optimization (GEO), emphasizing the importance of adapting to new digital marketing strategies. The discussion highlights the significance of Google My Business, patient reviews, and the role of AI in enhancing business operations. They also touch on the challenges of consolidation in the dental field and the necessity for practitioners to embrace change to thrive in a competitive landscape.

TAKEAWAYS

• AI is transforming how businesses operate and market themselves.

• The shift from SEO to GEO is crucial for future success.

• Maximizing your Google My Business profile is essential.

• Patient reviews significantly impact online visibility and reputation.

• AI can assist in creating tailored marketing strategies.

• FAQs on websites can enhance user experience and SEO.

• Understanding the digital footprint is vital for businesses.

• Consolidation in the dental industry is a growing trend.

• Adapting to technological changes is necessary for survival.

• Happiness and fulfillment in business are paramount.

CHAPTERS

00:00 Introduction to AI and Its Impact

03:12 The Shift from SEO to GEO

06:03 Understanding Generative Engine Optimization

09:12 Maximizing Google My Business for Success

12:13 The Importance of Reviews and Reputation

14:59 Leveraging AI for Business Growth

17:53 The Future of Marketing in a Meritocracy

20:55 Navigating the Changing Landscape of SEO

24:13 Conclusion and Future Outlook

35:46 The Evolution of AI in Customer Interaction

39:45 The Paradox of Choice in Consumer Behavior

43:24 The Future of AI and Business Integration

51:11 Consolidation and Competitive Advantage in Dentistry

55:05 Finding Options and Happiness in Dentistry

REFERENCES

Bulletproof Summit

Bulletproof Mastermind