Is It More Important To Be Right Or To Be Interesting? cover art

Is It More Important To Be Right Or To Be Interesting?

Is It More Important To Be Right Or To Be Interesting?

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Summary

 While this topic exudes scents of false dichotomy, it is also the opportunity to reflect on the balance between ambitions that might sometimes be in conflicts. Ultimately, marketers are both in the business of delivering the right message and delivering the right now. So sure, a combination of the two is best, but if you were to choose, which would you pick?
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