If you’re a personal stylist or image consultant struggling to attract your ideal clients, even though you’re posting consistently and doing “all the right things,” the problem might not be your marketing. It might be your brand alignment.

In this episode of The Business of Style Podcast, host Louisa Gabriel, founder of The Style Academy International®, dives deep into one of the most overlooked issues in the styling industry: brand misalignment.

Louisa explains how small inconsistencies between your niche, your image, and your messaging can silently push clients away, even if your work is great. You’ll learn how to identify when your brand is out of sync, why this misalignment damages trust, and exactly how to realign your brand to attract the right clients with ease.

Whether you’re a luxury stylist showing too many budget finds or an everyday stylist trying to sound “high-end,” this episode will help you reconnect your brand with the audience you actually want to serve.

You’ll discover:

• What brand alignment really means for stylists and image consultants

• The most common signs of brand misalignment

• Real-world examples of how misaligned branding confuses clients

• How to audit and realign your brand to attract your ideal client

• Why authenticity — not perfection — is the key to building a profitable styling business

🎯 This episode is for:
Personal stylists, image consultants, and aspiring stylists who want to refine their brand, strengthen their positioning, and attract aligned, high-value clients.

The Business of Style podcast is brought to you by The Style Academy International®, a leading online training school for aspiring personal stylists, image consultants, and color analysts. To find out more about their online trainings and resources, visit www.styleacademyintl.com