Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97 cover art

Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

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Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.

Outline of This Episode
  • [1:07] Learn more about Sandro Meyer
  • [2:39] Sandro’s rapid-fire marketing tips
  • [5:56] Split your funnel into audience and prospects
  • [13:50] Why Sandro emphasizes co-marketing
  • [19:30] Content distribution is like a trade magazine 
  • [23:00] Growth hacking shouldn’t be prioritized 
  • [26:05] How to handle clients who expect immediate growth
  • [30:46] Every marketer has a different path to follow 
  • [33:37] How to connect with Sandro Meyer
Connect with Sandro Meyer
  • GrowthBay
  • Sign up for Sandro’s newsletter
  • The Growth Leadership Show
Connect with The Content Callout
  • https://www.contentcallout.com/

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