Is AI Going To Kill Your Marketing Job?
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Is AI Going To Kill Your Marketing Job?
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Summary
Anthropic's latest report says 65% of marketing tasks are headed for AI replacement — making us the fifth most disrupted profession out of 800.
Lynette came in hot with a confession: she literally built her own AI replacement in her last role at Ogilvy. Shann came in skeptical of the "AI won't replace you, someone using AI will" line — and called it, diplomatically, a bit of a myth.
We get into why marketing's own love affair with mediocrity made it so easy to automate, the automotive company that replaced its entire research process with synthetic audiences (and why it was probably the right call), and why the real crisis isn't the jobs disappearing — it's the junior talent pipeline nobody's properly investing in.
Plus: the one skill both of us think will matter more than any prompt engineering course. Hint: it involves knowing what you actually think.