Is 2025 the Year Creators Earn More Than TV & Legacy Media?
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Is 2025 the Year Creators Earn More Than TV & Legacy Media?
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About this listen
Jordan and Sam delve into Publicis's recent $150 million acquisition of Captivate, an influencer marketing company known for its extensive creator network and advancements in affiliate marketing technology. Their discussion highlights the shifting landscape of ad spending, as revenue increasingly moves from traditional formats to user-generated content platforms, accelerating the growth of the creator economy. They also examine strategic moves by major brands, such as MLB, which signal a broader trend of investments in this space. Additionally, the conversation explores how traditional media can stay competitive by collaborating directly with individual creators, reflecting on the opportunities and challenges this evolution presents.
00:00 Morning Catch-Up
00:13 Weekend Adventures
01:06 Exciting Industry News
01:45 Publicis' Strategic Moves
03:58 The Future of Advertising
08:39 MLB's Strategic Investment
08:52 The Rise of Creator Platforms
10:01 Traditional Media's Response