Charlene Li joins Federico Ramallo for a special 100th-episode conversation on disruptive leadership, business transformation, and her upcoming book Winning with AI. Charlene shares how she “fell into” being an analyst and author—starting at Forrester in 1999 after stepping back from running businesses to focus on family—then building a career at the front edge of major tech disruptions: the internet, search, social media, and now generative AI.

They unpack why ChatGPT’s interface was a breakthrough that made AI accessible to anyone with a browser, and why adoption often comes down to how people interact with AI—whether through chat, voice, apps, dashboards, or embedded tools like CRMs. Charlene explains that “winning” with AI is not about using shiny tools or chasing ROI in the abstract; it’s about creating or extending competitive advantage based on each organization’s definition of success. Her key message: AI must serve the business strategy, not run alongside it.

Charlene outlines why she chose a 90-day plan: leaders need a clear starting point. The 90-day blueprint helps teams align AI to strategy, build momentum, and create a rolling 18-month roadmap—where strategy is “written in ink,” but plans are “written in pencil” and updated quarterly. She argues that when everyone has access to similar models and tools, speed becomes the moat—not just adopting AI quickly, but adapting the organization quickly.

A major theme is that digital transformation is never about the technology—it’s about people. Charlene compares building trust in AI to onboarding a new hire: train, evaluate, delegate, and add QA (including “AI checking AI”) based on your organization’s tolerance for risk. They also explore AI fluency, identity disruption as roles change, and how leaders can support teams through ongoing transformation without burning people out.

Charlene closes with practical advice: ignore hype by anchoring AI to your biggest goals and problems, learn by doing (and learning publicly), and lean into new ways of working—like “vibe coding”—that may democratize building tools while requiring “Goldilocks governance” to stay safe and fast.

About Charlene Li:

- https://winningwithaibook.com

- https://charleneli.com

About Federico Ramallo ✨👨‍💻🌎

🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers

- 💼 https://www.linkedin.com/in/framallo/

- 🌐 https://densitylabs.io

- ✅ https://prevetted.ai

🎙 PreVetted Podcast 🎧📡

- 🎯 https://prevetted.ai/podcast

- 🐦 https://x.com/PrevettedPod

- 🔗 https://www.linkedin.com/company/prevetted-podcast

00:00 Introduction to Charlene Li and Her Work

01:30 Journey into Business Transformation and AI

02:54 The Impact of AI on Business Strategy

06:26 Defining Success with AI

10:53 Creating a 90-Day AI Roadmap

13:47 Speed as a Competitive Advantage

15:19 Transforming Organizations with AI

18:04 Connecting AI to Business Strategy

20:05 The Role of CEOs in AI Adoption

22:51 AI as a Collaborative Assistant

25:56 Building Trust in AI Decision-Making

29:36 The Future of Jobs in an AI World

30:52 Fostering AI Fluency in Teams

32:47 Navigating Identity Changes with AI

36:26 The Importance of Continuous Learning

38:05 Avoiding AI Hype and Focusing on Value

41:48 The Future of No-Code and Low-Code Solutions

44:54 Differentiation in an AI-Driven World

John Klymshyn & Isaac Naor join Federico Ramallo for a special episode: three voices, three lessons, and three stories inspired by Open the Valve, the third installment in the “Intersections That Illuminate” series. They unpack how creativity shows up at key intersections—like rest and risk, language and music, and brain and mind—and why this book is meant as encouragement for creative practitioners, not a step-by-step “how-to.”

The conversation moves from big themes to real moments: gratitude as a daily posture, a shooting star as a reminder to grab what’s fleeting, and how collaboration can sharpen (and lovingly challenge) the work. Federico shares how co-authoring the Spanish adaptation, Abre la Válvula, became more than translation—bringing cultural context, humor, and meaning so the ideas truly land across Latin America, Spain, and beyond.

They also explore a core idea: creativity can be solitary, but it doesn’t have to be lonely—solitude can mean focus, purpose, and momentum.

The episode closes with a simple invitation: start anywhere, take notes, and then go make something—because the point is to open the valve and let the work flow through you.

About Open the valve:

- https://openthevalve.com/

About Federico Ramallo ✨👨‍💻🌎

🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers

- 💼 https://www.linkedin.com/in/framallo/

- 🌐 https://densitylabs.io

- ✅ https://prevetted.ai

🎙 PreVetted Podcast 🎧📡

- 🎯 https://prevetted.ai/podcast

- 🐦 https://x.com/PrevettedPod

- 🔗 https://www.linkedin.com/company/prevetted-podcast

John Karsant shares the unexpected path that took him from college tennis and coaching to sales, remote work, and ultimately founding LevelUp Leads in 2021. John explains how a bold life move—quitting coaching and moving to Argentina to learn Spanish—pushed him to find one of the rare remote roles available in 2015, where he became the first SDR at a small startup and learned sales by wearing multiple hats.

In this conversation, John breaks down what appointment setting really looks like today and why many companies choose outsourced SDR support instead of building an internal team. He explains the real costs and risks of hiring in-house (tools, management, ramp time, churn) and why SDR turnover makes consistency hard to maintain. John also walks through the different ways teams use outsourced outbound: testing new markets, launching new products, expanding internationally with native English speakers, or covering peak demand around conferences and events.

Federico and John dive into what’s working now across outbound channels. John shares why cold calling is the strongest single channel today, and why a multi-channel approach (calls + email + LinkedIn) can improve conversion by adding touchpoints and awareness. They also talk about common mistakes companies make—especially setting unrealistic meeting goals without prior outbound data—and why outbound should often start as a testing and learning process, not an immediate ROI play. John offers a practical view on when to adjust campaigns and how to avoid overreacting too early.

Finally, John tackles the big question: SDRs in the age of AI. He shares why most buyers assume messages are AI-written, how to keep personalization human, and why real relationships—podcasts, events, in-person connections—matter more than ever. He closes with his outlook on the future of SDR work: outbound is getting harder and more crowded, but the need for human-to-human selling isn’t going away.

About John Karsant:

- https://levelupleads.io

- https://www.linkedin.com/in/johnkarsant/

- https://x.com/Jkarsant

About Federico Ramallo ✨👨‍💻🌎

🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers

- 💼 https://www.linkedin.com/in/framallo/

- 🌐 https://densitylabs.io

- ✅ https://prevetted.ai

🎙 PreVetted Podcast 🎧📡

- 🎯 https://prevetted.ai/podcast

- 🐦 https://x.com/PrevettedPod

- 🔗 https://www.linkedin.com/company/prevetted-podcast