Episodes

  • Melissa J Cave: Iron Age Marketing Podcast Episode 051

    Melissa J Cave: Iron Age Marketing Podcast Episode 051
    Mar 24 2025
    In today's episode of Iron Age Marketing, I talk to Melissa J Cave, author of the fantasy novel Traitor's Son. Let's Meet Iron Age Creator Melissa J Cave Melissa J Cave is a project manager and a veteran who has spent most of her life traveling, first as a military brat and then in the Air Force and Department of Defense. She has always been fascinated by new places, cultures, languages, and history, and there is no better place to indulge that interest than in fantasy writing. She currently lives in Virginia, where she is failing to grow strawberries for the third year running. Exploring Fantasy Writing with Military Veteran Melissa J Cave In this first of three segments of episode 51 of the Iron Age Marketing podcast, host Nicky P talks with guest Melissa J Cave, a military veteran and debut author, to discuss her new fantasy series 'Traitor Son: First Book of the Empire of the Stars.' Melissa shares her background as a 'military brat' and soldier, and how these experiences have informed her writing. They delve into the misconception that military discipline stifles creativity and discuss the importance of diverse life experiences in storytelling. Melissa also talks about the themes in her series, such as post-war promises and hope, in contrast to the grimdark genre. With six books written before publishing the first, Melissa explains the advantages of completing an entire series ahead of time for tighter storytelling. The Intersection of Romance, Family, and Marketing: An Author's Journey In this second of three segments of episode 51 of the Iron Age Marketing podcast, host Nicky P & author Melissa J Cave dive into the writing and marketing journey of an experienced author who has been crafting stories since childhood. Beginning with a simple romance idea in 2019, the story expanded into a multi-book family saga, including elements of action and politics. The author discusses the importance of romance in storytelling, particularly in appealing to male readers. She shares insights on marketing strategies, using platforms like Net Galley and Book Sirens to gather feedback and generate buzz. The episode also covers building an audience through email lists and maintaining an online presence, focusing on marketing primarily to romance readers. Navigating Self-Publishing and Gender Dynamics in Historical Fantasy Literature with Melissa J Cave In this third and final segment of episode 51 of the Iron Age Marketing podcast, host Nicky P discusses with guest Melissa J Cave., who discusses her unique approach to writing fantasy literature, focusing on realistic character development and gender roles in historical contexts. The conversation explores Melissa's decision to self-publish her books, driven by a desire to maintain creative control and effectively target different audiences on platforms like Instagram and TikTok. Melissa further delves into how she handles negative reviews, the limitations of traditional publishing, and the importance of showcasing the complementary roles of men and women in her medieval city-building narrative. Hopefully, today's episode with Melissa J Cave serves as both inspiration and education in your own journey to bring your creation to the world. Melissa J Cave Resources & Extra Media
    • https://melissajcave.com/
    • https://geni.us/traitorson-global (Amazon link)
    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    36 mins
  • C S Johnson: Iron Age Marketing Podcast Episode 050

    C S Johnson: Iron Age Marketing Podcast Episode 050
    Mar 17 2025
    In today's episode of Iron Age Marketing, I talk to C S Johnson, genre-defying novelist of multiple young adult series'. Let's Meet Iron Age Creator C S Johnson C. S. Johnson is the award-winning, genre-hopping author of several novels, including young adult sci-fi and fantasy adventures such as the Starlight Chronicles series, the Once Upon a Princess saga, and the Divine Space Pirates trilogy. With a gift for sarcasm and an apologetic heart, she currently lives in Atlanta with her family. Navigating Indie Publishing with Author C. S. Johnson In this first of three segments of episode 50 of the Iron Age Marketing podcast, host Nicky P talks with guest C. S. Johnson as she shares her extensive experience in writing, discussing her journey from vanity press beginnings in 2007 to crafting a vast collection of 40 books and multiple audiobooks. She delves into her strategies for maintaining creative control, her perspectives on traditional versus indie publishing, and the importance of genres in making money as a writer. The conversation also touches on balancing being a homeschool mom with writing, the challenges of staying disciplined, and the need for hopeful characters in fiction. Don't miss insights into her favorite genres, particularly romance, and her views on the evolving landscape of modern storytelling. The Power of Independent Writing & Crowdfunding: A Conversation on Creativity In this second of three segments of episode 50 of the Iron Age Marketing podcast, host Nicky P & author C S Johnson discuss the significance of the "Iron Age" ethos coined by RazörFist and how it benefits all writers, regardless of political leanings. The dialogue touches upon the downsides of the 'story by committee' approach and why individual creativity matters. The conversation highlights Brandon Sanderson's remarkable Kickstarter success, underscoring the potential of self-publishing. They delve into the importance of character connection in storytelling and the emerging popularity of graphic novels among younger readers. The discussion wraps up with insights on the critical role of family support and the value of investing in one's creative vision, despite the associated financial risks. Navigating Your First Book Release: Insights for Aspiring Authors In this third and final segment of episode 50 of the Iron Age Marketing podcast, host Nicky P discusses with guest C S Johnson her advice for authors who are gearing up to release their first book. They discuss common pitfalls to avoid, such as lack of passion and poor character development, emphasizing the importance of writing what you believe in. The conversation touches on the challenges faced by new authors, comparisons with established names like Stephen King, and the significance of creating relatable protagonists. The speaker also reflects on their own journey, including lessons learned from their initial publication and the influence of cultural phenomena like Marvel and Harry Potter on their writing. The discussion concludes with thoughts on staying true to oneself and engaging with social media in the post-COVID era. Hopefully, today's episode with C S Johnson serves as both inspiration and education in your own journey to bring your creation to the world. C S Johnson Resources & Extra Media
    • https://www.csjohnson.me
    • https://www.substack.com/@writercsjohnson
    • https://www.x.com/writercsjohnson
    • https://www.kickstarter.com/projects/writercsjohnson/slumbering-the-starlight-chronicles-1-the-graphic-novel
    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    33 mins
  • Joseph Battaglia: Iron Age Marketing Podcast Episode 049

    Joseph Battaglia: Iron Age Marketing Podcast Episode 049
    Jan 16 2025
    In today's episode of Iron Age Marketing, I talk to Joseph Battaglia, novelist, IT professional and writer of The Dunce Whisperer. Let's Meet Iron Age Creator Joseph Battaglia Joseph Battaglia started writing shortly after being medically discharged from the Marine Corps for a vascular disorder resulting from lifting too many weights and being entirely too swole. His normal human body wasn’t capable of withstanding the weight that his soul was capable of lifting. This condition led to the removal of one of his ribs. It’s interesting to think that Adam the first person had also been removed of a single rib. Adam was created in the image of God which is just something interesting to think about, not drawing any conclusions. Joseph’s first book was Planet of Babel: Dawn Edge. Perhaps the most intelligent Sci-Fi book ever penned. Some individuals claim it's the book Einstein wished he'd wrote. Fun fact, Albert Einstein was a late talker and didn’t say his first word till he was three. Joseph was four when he started talking. Some people may draw the conclusion that talking late correlates to intelligence. Who knows? Probably though. Joseph Battaglia has worked in the I.T. field since 2011. Dealing with customers has always been painful for him to say the least. Now his horror for the past ten-plus years has been converted into the perfect story for you to be able to experience the same pain. An Interview with Jarhead, Author and IT Professional, Joseph Battaglia In this first of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P talks with guest, writer, Joseph Battaglia, an Italian-American from New Jersey with a background in the Marine Corps and over a decade of IT experience. Joseph discusses his transition to civilian life, his work in the government sector, and his passion for writing. He shares insights into his creative process, the role his wife plays as a co-author, and the humorous approach he takes to promote his books. The episode delves into the making of his latest book trailer and the persona he adopted for marketing purposes. Joseph also touches on the differences between his previous works in sci-fi grim dark and his current project in comedy fantasy. Exploring Fantasy Comedy Writing with Author Joseph Battaglia In this second of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P & Joseph Battaglia talk about the unique approach in writing comedy within a fantasy setting. Battaglia shares insights into the premise of his new book, describing it as 'Harry Potter meets Office Space,' and how it integrates magical tools in a bureaucratic fantasy world. They touch upon the importance of audience connection, relatable character experiences, and the balance of humor and narrative in writing. The discussion also highlights the target audience, the impact of customer service experiences on character development, and the importance of research, especially in genres like sci-fi. Embracing Humor and Self-Awareness: An Interview with AuthorJoseph Battaglia In this third and final segment of episode 48 of the Iron Age Marketing podcast, host Nicky P discusses with guest, Joseph Battaglia, his approach to creating a character that embodies self-awareness and stupidity. Joseph elaborates on the importance of being able to laugh at oneself, his YouTube persona, and the significance of developing a strong author identity to connect with the audience. They touch on the evolving nature of publishing and marketing in the digital age, the role of social media in building a following. The conversation concludes with reflections on the charm of being 'lovably stupid' and the journey of character development. Hopefully, today's episode with Joseph Battaglia serves as both inspiration and education in your own journey to bring your creation to the world. Joseph Battaglia Resources & Extra Media
    • https://mailchi.mp/7ad1665776e0/tale-of-the-dunce-whisperer
    • https://www.youtube.com/channel/UCeDktB7GM6ok8tmWuzO73FA
    • More when I get the book live

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    29 mins
  • Hannah Parry: Iron Age Marketing Podcast Episode 048

    Hannah Parry: Iron Age Marketing Podcast Episode 048
    Jan 6 2025
    In today's episode of Iron Age Marketing, I talk to Hannah Parry, a trained pediatric nurse and thriller writer. Let's Meet Iron Age Creator Hannah Parry Hannah Parry trained as a pediatric nurse and then did a master’s in creative writing at Birkbeck College, University of London. She has had four short stories published. Farrukh and the Matchmaker made the longlist of the BBC Short Story Award 2021. The Chrysalis was awarded a Pushcart Prize nomination in 2021. She does beta reading for established authors and was part of the editorial team on Mechanics’ Institute Review Short Story Anthology in 2018. Hannah has written two middle-grade historical thrillers - Winter’s Bite and Fever Quest - and two commercial fiction novels which she will publish as H.P. Parry. She developed Breathing for Both of Us, a psychological thriller, on the Curtis Brown Creative course in London and it was published in December 2023. The Baby Exchange, an upmarket fiction manuscript will be published in December 2024. An Insight into Self-Publishing with Hannah Parry In this first of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P talks with guest, writer, Hannah Parry, who has self-published multiple books, including middle-grade historical fiction thrillers and adult commercial psychological fiction. Hannah discusses her journey from attempting the traditional publishing routes to embracing self-publishing, the advantages of faster release times and higher royalties, and shares some of her personal and professional background, including her experiences as a nurse and her process of finding her readers. The conversation highlights the challenges and nuances of both traditional and self-publishing in today's literary landscape. Writing, Editing, and Horror: A Conversation with Author H P Parry In this second of three segments of episode 48 of the Iron Age Marketing podcast, host Nicky P & Hannah Parry discuss her previous output as well as current projects including her upcoming release 'The Baby Exchange,' scheduled for this month. The conversation explores the themes of her new book, including reality TV and the challenges of young adulthood but shifts quickly to the importance of appropriate endings in horror storytelling, with Nicky P referencing some of his favorites like 'The Mist' and authors such as Clive Barker. The author also lets us into her transition from writing for younger audiences to commercial women's thrillers. We're all pretty sure this is the first guest to describe what they do as commercial anything. Navigating Personal Writing and Cancel Culture With Hanna Parry In this third and final segment of episode 48 of the Iron Age Marketing podcast, host Nicky P discusses with guest, Hannah Parry, how personal experiences have shaped her writing. They muse over the balance between sharing personal elements in writing and the constraints of maintaining a public persona, particularly in light of the current political climate and cancel culture. The dialogue explores the use of pen names to protect identity, the role of honesty in connecting with audiences, and creative ways to market oneself while staying true to one's values. Hannah weighs in with her opinion on some of the strategies employed by previous guests including email marketing and the creative use of character personas to engage with readers. Hopefully, today's episode with Hannah Parry serves as both inspiration and education in your own journey to bring your creation to the world. Hannah Parry Resources & Extra Media
    • hannahparry.com
    • amazon.com/stores/Hannah-Parry/author/B008ZNCZ3Y
    • goodreads.com/author/show/6550520.Hannah_Parry

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    36 mins
  • Brian Menard: Iron Age Marketing Podcast Episode 047

    Brian Menard: Iron Age Marketing Podcast Episode 047
    Dec 30 2024
    In today's episode of Iron Age Marketing, I talk to Brian Menard, owner and lead writer for Dojo Kun Comics. Let's Meet Iron Age Creator Brian Menard Brian Menard, is the owner and lead writer for Dojo Kun Comics, as well as a Certified Fraud Examiner, a Certified Internal Auditor, a Certified Internal Controls Auditor, Certified in Risk Management Assurance and a Certified Anti-Money Laundering Specialist. He is additionally a member of the civilian arm of the FBI (InfraGARD) and a frequent contributor to the Financial Crimes Enforcement Network (FinCEN). He has been collecting comics for over 50 years and has been writing them since 2012. Navigate the Comic Book Industry with Fraud Examiner Brian Menard: CG Controversy and Indie Success In this first of three segments from episode 47 of the Iron Age Marketing podcast, host Nicky P interviews Brian Menard, owner of Dojo Kun Comics and a professional fraud examiner. Brian shares his journey balancing a day job with his passion for publishing comic books, an interest rooted in classics from the silver and bronze age of comics. The conversation covers the intersection of his fraud examination career with comic book storytelling, intriguing crime narratives, and the challenges faced in the comic book industry. Brian also talks about his involvement with the controversial group ComicsGate, his experiences with crowdfunding, and the importance of maintaining an independent stance in the indie comic community. He concludes with insights into the stigmas and rewards of being part of the CG community. Navigating NewPub: The ComicsGate Challenge and The Golden Handcuffs of Indie Comics In this second of three segments from episode 47 of the Iron Age Marketing podcast, host Nicky P & guest Brian Menard dive into the complexities and dynamics of the ComicsGate (CG) community, discussing the challenges faced by indie comic creators outside the CG 'club.' The conversation highlights the disparity in reach and support between core CG members and others, emphasizing the importance of owning one's audience through email lists. The guest shares personal experiences with well-known CG figures, the struggle of balancing a day job with comic creation, and reflections on the industry's drama and sustainability. Insightful commentary on the economic realities of crowdfunding and market pricing in the comic book industry round out the discussion. Sustainability Challenges to Crowdfunding: Indie Comic Book Publishing's Future With Brian Menard In this third and final segment of episode 47 of the Iron Age Marketing podcast, host Nicky P discusses with guest Brian Menard delve into the sustainability issues surrounding crowdfunding comic books. They discuss the economic challenges tied to production costs, irregular release schedules, and the high prices of crowdfunded comics, which often include additional and unnecessary items like stickers and posters. As the nation faces an economic downturn, both Brian & Nicky P emphasize the importance of building an organic audience and developing alternative strategies for distribution and where they fit into the evolution of the comic book ecosystem, the importance of marketing and the complexities creators face in balancing multiple roles. Hopefully, today's episode with Brian Menard serves as both inspiration and education in your own journey to bring your creation to the world. Brian Menard Resources & Extra Media
    • dojokuncomics.wixsite.com/dojokuncomics
    • indiegogo.com/projects/dojo-kun-chronicles/x/11628866#

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    44 mins
  • Aaron Ryan: Iron Age Marketing Podcast Episode 046

    Aaron Ryan: Iron Age Marketing Podcast Episode 046
    Dec 4 2024
    In today's episode of Iron Age Marketing, I talk to Aaron Ryan, bestselling author of the Dissonance, sci-fi series. Let's Meet Iron Age Creator Aaron Ryan Aaron Ryan lives in Washington with his wife and two sons, along with Macy the dog, Winston the cat, and Merry & Pippin, the finches. He is the author of the bestselling "Dissonance" sci-fi alien invasion saga, the sci-fi thriller "Forecast", the business reference books "How to Successfully Self-Publish & Promote Your Self-Published Book" and "The Superhero Anomaly", several business books on voiceovers penned under his former stage name (Joshua Alexander), as well as a previous fictional novel, "The Omega Room." He enjoys the arts, media, music, performing, poetry, and being a daddy. In his lifetime he has been an author, voiceover artist, wedding videographer, stage performer, musician, producer, rock/pop artist, executive assistant, service manager, paperboy, CSR, poet, tech support, worship leader, and more. The diversity of his life experiences gives him a unique approach to business, life, ministry, faith, and entertainment. Aaron's favorite author by far is J.R.R. Tolkien, but he also enjoys Suzanne Collins, James S.A. Corey, Marie Lu, Madeleine L'Engle, C.S. Lewis, and Stephen King. The Journey of a Voiceover Artist and Self-Published Author: Featuring Aaron Ryan In this first of three segments of episode 46 of the Iron Age Marketing podcast, host Nicky P talks with guest Aaron Ryan, a voiceover artist and successful self-published author. Aaron discusses his dual career, his best-selling science fiction series, the pros and cons of self-publishing versus traditional publishing, and offers insights on effective marketing strategies for independent authors. He emphasizes the importance of enthusiasm in both marketing and storytelling, sharing his personal experiences and tips for engaging with potential readers both online and offline. Interview with the Author: Dissonance Series and the Journey to the Screen In this second of three segments of episode 46 of the Iron Age Marketing podcast, host Nicky P & Aaron Ryan delve into the world of the Dissonance series, a gripping sci-fi saga by an incredibly enthusiastic author. Set in a post-alien invasion Earth of 2042, the story follows Army Sergeant Cameron Shipley and his brother Ruddy as they navigate survival and resistance against the deadly Gorgons. The author shares his inspiration, writing process, and the challenges of balancing creativity with daily life. Additionally, we discuss the exciting news of the series being pitched to major streaming networks and the author’s collaboration to stay true to the source material. Learn about the perseverance needed in the face of failures and rejections, and how maintaining enthusiasm fuels the journey. Why Traditional Influencer Marketing Doesn't Sell Books: Educating The Post-Corporate Marketer In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Aaron Ryan the world of book marketing with a seasoned post-corporate marketer who sheds light on why traditional influencer marketing tactics are not as effective in selling books. The discussion includes insights on the importance of authenticity, the drawbacks of book fairs, and the benefits of appearing at craft fairs. The guest also shares successful investment strategies, such as Amazon ads, and stresses the importance of a captivating cover and description. Key takeaways include developing focus-driven marketing and avoiding the innumerable scammers in the authoring industry. Hopefully, today's episode with Aaron Ryan serves as both inspiration and education on your own journey to bring your creation to the world. Aaron Ryan Resources & Extra Media
    • Author Website: https://authoraaronryan.com
    • Dissonance Website: https://www.dissonancetheseries.com
    • Social: https://dot.cards/authoraaronryan

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    32 mins
  • Stephen Hudler: Iron Age Marketing Podcast Episode 045

    Stephen Hudler: Iron Age Marketing Podcast Episode 045
    Nov 26 2024
    In today's episode of Iron Age Marketing, I talk to Stephen Hudler, a super hero fan with a novelist heart. Let's Meet Iron Age Creator Stephen Hudler Stephen Hudler is the author of the superhero fiction EVOREALM book series, which includes DEADLOCK, FALLOUT, and SHATTERED. For years, Stephen dreamed of writing for comic book companies like Marvel or DC. His love of comics and action-adventure movies ignited his imagination to the point where he couldn’t contain it and he used that to create his own super heroic universe (the EVOREALM) filled with powerful and courageous heroes fighting malevolent villains bent on evil. Stephen lives in the Outer Banks of North Carolina with his wife, daughter, and rescue cat. When he’s not working on his next book, Stephen likes to flip through the comics at his local comic shop, catch up on his reading, and watch classic episodes of Doctor Who. Inspiring Heroism: A Writer's Journey In this first of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P talks with guest Steven Huddler, a writer who transitioned from aspiring comic book creator to novelist. Steven shares his journey, fueled by his love for superheroes and support from his wife. They discuss the cultural importance of heroism and the challenges of integrating creative pursuits with family life. Steven emphasizes the ongoing relevance of inspiring fictional characters in a world often depicted as gritty and dark. Unveiling a Superhero Universe: Behind the Pages In this second of three segments of episode 45 of the Iron Age Marketing podcast, host Nicky P & Stephen Hudler's discussion shifts toward his literary works, including his four published books: the 'Deadlock' series—comprising 'Deadlock,' 'Fallout,' and 'Shattered'—and his latest novella, 'Wrath and Blaze.' The conversation delves into the interconnected superhero universe the author has created, focusing on key characters like Eddie Solomon, a former LA detective turned superhero. The guest shares insights into his process of releasing chapters on his website and using social media for engagement. Themes of strong character development, inspired by 80s and 90s comic books, are highlighted as essential components of his storytelling. Navigating the Challenges of Self-Publishing and Marketing In this third and final segment of episode 45 of the Iron Age Marketing podcast, host Nicky P discusses with guest Stephen Hudler the challenges of self-publishing, particularly the financial and marketing aspects. He shares his journey from initially promoting his first book on social media to creating a YouTube channel for better outreach. Stephen highlights the struggle of balancing writing with marketing efforts and the internal and external stigmas surrounding self-promotion. He also offers insights on his marketing strategies, the effectiveness of different platforms, and the importance of believing in one's work. Hopefully, today's episode with Stephen Hudler serves as both inspiration and education on your own journey to bring your creation to the world. Stephen Hudler Resources & Extra Media
    • YouTube: https://www.youtube.com/@TheNERDWay1
    • X: https://twitter.com/TheNERDWay1
    • Website: http://stephenhudler.com
    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    27 mins
  • Michael Castleman: Iron Age Marketing Podcast Episode 044

    Michael Castleman: Iron Age Marketing Podcast Episode 044
    Nov 19 2024
    In today's episode of Iron Age Marketing, I talk to Michael Castleman about the history of publishing and it's state today. Let's Meet Iron Age Creator Michael Castleman Award-winning San Francisco journalist Michael Castleman has written 3,000 magazine and web articles, and 19 books, 15 nonfiction books, and four mystery novels. Most of his titles deal with health or sexuality. His latest release is a departure from that. It's The Untold Story of Books: A Writer's History of Book Publishing, which he researched for 44 years. The Evolution of Book Publishing with Michael Castleman In this first of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P talks with Michael Castleman, author of 'The Untold Story of Books: A Writer's History of Book Publishing'. Castleman discusses the history and evolution of book publishing from Gutenberg's press to Amazon and digital publishing. They explore myths about the industry, including the impact of technological changes and the lack of conspiratorial actions in publishing. The conversation also covers the dramatic increase in book titles since 2000, the economics of eBooks, and practical advice for modern authors navigating a saturated market. Navigating the Complex World of Book Publishing and Genre Fiction In this second of three segments of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman the realities of the book publishing industry, focusing on the phenomenon of 'book scammers' and authors who publish for SEO rather than sales. The conversation explores the vast number of books published annually, with many aiming for a mass audience, yet few achieving bestseller status. Specific attention is given to genre fiction, particularly romance and its market dynamics, and the competitive challenges authors face. The dialogue also touches on the digital revolution's impact on publishing, where books no longer go out of print, posing both opportunities and heightened competition for authors. Additionally, it discusses the gender-based preferences in reading and the perception that mainstream publishing has shifted towards a female audience, prompting men to seek alternative genres and historical works. Navigating the Modern Book Publishing Landscape: An Author's Guide In this third and final segment of episode 44 of the Iron Age Marketing podcast, host Nicky P discusses with guest Michael Castleman strategies that authors can employ to successfully market their books and the variety of publishing routes available. Topics include the importance of professional editing, the traditional publishing route versus self-publishing, the significance of building relationships and a large email list for marketing, and the challenges faced by minority authors in the publishing industry. Practical advice is also offered on targeting niche audiences and the realities of book sales and marketing effectiveness. Hopefully, today's episode with Michael Castleman serves as both inspiration and education in your own journey to bring your creation to the world. Michael Castleman Resources & Extra Media
    • mcastleman.com

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    36 mins