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Introducing But What About the Brand!

Introducing But What About the Brand!

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Most brands think they’re speaking to their audience. Most are wrong.

They’re missing them, ignoring them, or worse—pushing them away. And when that happens, it’s not just ineffective—it’s a risk.

Welcome to But What About the Brand!—a podcast about the decisions behind branding, audience connection, and what makes messaging stick.

In this short preview, Matthew Mazzone introduces the show, why it matters, and what to expect in the episodes ahead.

Follow But What About the Brand! wherever you get your podcasts. First episode drops soon.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.