Intro to Marketing Unlearned with Epsilon
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Intro to Marketing Unlearned with Epsilon
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About this listen
Epsilon's Leila Sheridan, Enterprise Sales Director, and Ben Foulkes, VP Digital, join Ian Jindal to launch a new podcast series Marketing Unlearned.
The hosts aim to challenge existing notions in digital marketing and retail media, exploring how rapid changes in technology and process are impacting the sector. They discuss topics such as metrics like ROAS, whether retail media applies to B2B, pricing strategies, the future of TV advertising, and the effectiveness of retail media for brands, inviting guest experts to provide insights and "unpick" these complex areas.
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