Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics
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Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics
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About this listen
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
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