Instagram Isn’t Broken — Photographers Just Don’t Understand It
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Instagram Isn’t Broken — Photographers Just Don’t Understand It
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About this listen
Why Instagram Isn’t Working for Your Photography Business (And It’s Not the Algorithm)
Instagram isn’t dead — but the way most photographers use it absolutely is.
In this episode of The Loud Lens, photographer, author, and industry speaker Khandie Rees breaks down the biggest social media pitfalls photographers fall into on Instagram — from follow-for-follow and engagement pods to chasing viral reach with zero business return.
This isn’t another “post more Reels” episode.
Instead, Khandie explains what Instagram terms actually mean in plain English, including:
- What “viral reach” really is (and why it rarely leads to bookings)
- What Instagram considers real interaction vs surface-level noise
- How photographers actually build trust on social media
- What showing authority looks like without becoming salesy or arrogant
- Why likes and followers don’t equal clients
- Which Instagram stats actually matter for service-based photographers
If you’re a photographer using Instagram to grow a business — not just a following — this episode will help you stop chasing tactics and start using the platform with clarity and intent.
🎙️ Next episode: why Facebook works completely differently for photographers — and why most people get that wrong too.