Instacart leader talks Caper Cart and why it may be the game-changer for grocery retail
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Instacart leader talks Caper Cart and why it may be the game-changer for grocery retail
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About this listen
In this episode of the CX Innovators podcast, Nick Nickitas, general manager, local independent grocery, at Instacart, gives the scoop on Instacart's AI-powered Caper Cart innovation and all the wins the smart cart technology provides to shoppers, grocers, retailers and brands. Caper Carts are equipped with cameras, sensors and a built-in scale, which work together with an Edge AI system to automatically recognize items as they are placed in the cart. Once added, shoppers are able to watch their running cost total — similar to an online shopping cart. The carts feature an interactive screen that tracks spending, provides access to deals and offers product recommendations based on the customer's location in the store and the cart's contents. Integrated with loyalty programs, Caper Carts allow customers to access personalized promotions and rewards throughout their shopping.