Insights into British Nordic Walking, a Community Interest Company, encouraging us to “Put the technology away and rejuvenate the Finnish way!”
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Insights into British Nordic Walking, a Community Interest Company, encouraging us to “Put the technology away and rejuvenate the Finnish way!”
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About this listen
Bangor Business School Penny for your Thoughts podcast have released their July episode. This month we turn to focus on the Not-for-Profit sector, most specifically Community Interest Companies, with British Nordic Walking. Join host Darren Morely with guests Catherine Hughes (CEO British Nordic Walking) and Dr Elizabeth Heyworth-Thomas (Senior Lecturer in Management at Bangor Business School) to learn about this trending form of low-impact outdoor activity, and how one company is setting-out to champion ‘taking poles for a spin’ for improved mental health, employee wellbeing and developing a sense of community across the UK.
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