Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth cover art

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

By: Courtney Elmer | PodLaunchHQ.com
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About this listen

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.




Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the kind of “why didn’t anyone tell me this sooner?!” advice to help you build a podcast your future clients can’t stop bingeing (and buying from).




So if you’re ready to break out of “less-than-200-download-per-episode” jail and stop settling for downloads that don’t reflect your effort—or you want to launch a podcast that positions you as an authority in your niche and drives real revenue—welcome to the podcast that’s about to change the game for you. Hit play and let’s dive in.




Popular Guests Include: Jordan Harbinger, John Lee Dumas, James Cridland, Tom Rossi, Jeremy Enns, Kevin Chemidlin, Dave Jackson, Alex Sanfilippo, Seth Silvers, Stacy Tuschl, Kate Erickson, Grant Baldwin, Hal Elrod, Gay Hendricks, Brandon Lucero, James Wedmore, and more.




Popular Episode Topics Include: Podcasting for Business Growth, Starting a Podcast, Podcast Audience Growth, Podcasting for Profit, Podcasting Psychology, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning

© 2025 PodLaunch®
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Turn a ‘Nice’ Podcast Into a Must-Listen Show | Lauren Penna
    Dec 24 2025

    Your podcast might be fine. People listen. They say it’s “nice.” And then… nothing happens. You’re 30, 50, maybe 100 episodes in, and the show looks more or less the same as it did at episode 5.

    In this episode, I sit down with PodLaunch grad Lauren Penna to unpack why smart, consistent hosts still struggle to grow, and how a simple positioning shift can turn your podcast into a show listeners actively seek out and share. Lauren breaks down what went wrong with her first show, what changed during her relaunch, and how that shift helped her break the Top 100 in four countries (including #4 in the U.S.), and what that shift looks like when you apply it to your own show.

    So if you’re done spending hours recording and editing just to hear “love the show” and nothing else, hit play and let’s dive in.

    2:03 – Why Some Podcasts Get Played but Never Shared

    2:10 – What Listeners Do When They Can’t Tell Who Your Show Is For

    6:47 – Why Overthinking Your Podcast Makes It Harder to Grow

    8:58 – The Outreach Strategy Behind a 1,000-Download Relaunch

    11:56 – What Changes When Your Podcast Becomes a Weekly Non-Negotiable


    Episode Links:


    • Listen to Lauren’s Podcast | Intentionally Single



    Other Episodes You’ll Love:

    • 3 Types of Podcasting Advice You Can Totally Ignore
    • The Difference Between Hitting Publish vs. Launching a Podcast



    → This episode was recorded on the
    Deity VO-7U

    Support the show

    Liked this episode? Share it with your podcasting friends!

    Love this show? Say thanks in true podcasting style by leaving a review.

    Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

    Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

    Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

    Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.

    Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com


    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    Show More Show Less
    18 mins
  • Fix My Pod | Why “I Love Your Show” Doesn’t Lead to Growth
    Dec 17 2025

    If listeners tell you they love your podcast but you’re 50+ episodes in and you’re *still* not sure where (or if) people are finding your show, or how to connect podcast growth to revenue, we’re about to fix that.

    In this Fix My Pod coaching session, I’m helping Jill uncover why her podcast wasn’t driving signups or sales, and showing you how to track exactly where listeners are coming from, how to know which episodes are driving signups to your email list (and which ones aren’t), the 90-day marketing rule every podcaster should follow, and the simple-but- overlooked metrics that can help you attribute revenue back to your podcast. So if you’re ready to run your show like someone who knows what’s working and why, hit play and let’s dive in.

    4:01 – Why Your Podcast Isn’t Paying You Yet (Even If People Say They Love It)
    14:49
    – The Podcast SEO Plan That Grows Your Show While You Sleep
    18:29
    – The 90-Day Marketing Rule Every Podcaster Should Follow
    23:03
    – 3 Episode Patterns That Predict Future Podcast Growth
    34:28
    – The Partnership Strategy That Brings in High-Intent Listeners Fast

    Episode Links:

    • Listen to Jill’s Podcast: The Death Readiness Podcast

    → This episode was recorded on the Deity VO-7U

    Support the show

    Liked this episode? Share it with your podcasting friends!

    Love this show? Say thanks in true podcasting style by leaving a review.

    Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

    Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

    Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

    Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.

    Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com


    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    Show More Show Less
    30 mins
  • How to Diagnose Exactly Where Your Podcast Is Losing Listeners
    Dec 10 2025

    If your podcast isn’t bringing in more listeners month over month, the problem usually isn’t your content. It’s the invisible leaks inside your podcast funnel that no one’s taught you how to find yet. And in this episode, we're changing that. I'm walking you through the exact steps to diagnose where listeners are dropping off inside your show from the moment they first see your podcast to the moment they decide whether or not to follow, return, or buy. You’ll also learn how to measure the three decisions listeners make as they move through your show, and pinpoint the one that needs attention first.

    So if you want a clear, data-backed way to understand where your podcast is losing listeners (and how to fix it STAT), hit play and let’s dive in.

    4:49 – Content Problem or Traffic Problem? Here’s How to Tell
    5:22 – What Your Retention Rate Actually Tells You About Your Episodes
    9:36 – The Gatekeeper Mistake That Costs You New Listeners
    14:10 – A Simple Way to Pressure-Test Your Podcast Messaging for Clarity
    20:10 – The Podcast Health Score That Shows You What to Fix First


    Other Episodes You’ll Love:

    • Q + A | My Podcast Isn't Converting. Help!
    • 3 Cover Art Mistakes You Didn't Know You Were Making
    • How to Choose a Bingeworthy Name for Your Podcast
    • How to Turn Your Podcast Description Into a Listener Magnet
    • Not Getting Listens? It Could Be Your Episode Titles
    • Steal My High-Converting Episode Framework
    • How Long Should Your Episodes Be? The Answer Might Surprise You



    → This episode was recorded on the Deity VO-7U

    Support the show

    Liked this episode? Share it with your podcasting friends!

    Love this show? Say thanks in true podcasting style by leaving a review.

    Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

    Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

    Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

    Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.

    Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com


    ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

    Show More Show Less
    21 mins
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